TOYOTA SAFETY FEATURES CAMPAIGN

Partnering with Dentsu Indonesia, we help Toyota implement various interactive digital campaigns to engage with the digital natives of Indonesia.

Although Toyota is currently the most trusted car brand in the local market, recent studies suggest that the sales of competitor products are on the rise amongst younger car buyers. They are now looking at digital to engage with their next generation of car buyers, the Indonesian Millennials.

Noteworthy Campaigns:

• Toyota Berani Coba
  An online contest where users submitted their dreams and Toyota empowered selected winners to go beyond through a mentorship program.

• Toyota Safety Challenge
  An interactive game to learn about Toyota safety features in a fun way. We also surveyed users to measure the perceived value of safety features in a vehicle.