Case Studies



One of Japan’s popular brands, Ajinomoto, was launching its brand new product in Indonesia - Yum-Yum, an instant noodle with Thailand’s original flavor. Our job was to make this instant noodle an instant hit amongst the target audience.

We launched #EfekYumYum, a series of videos where influencers shared their crazy facial expressions after they ate Yum Yum Noodles.

The combined followers from 200 influencers reached an estimate of 6 million people. The social media content generated a total of over 2 million views and over 120 thousand engagements. All this, in just 2.5 months

Our Work Included:

  • YouTube media strategy
  • Influencer marketing campaign
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